Incense Market Size, Share, Growth, and Industry Analysis, By Type (Incense Sticks and Incense Candles), By Application (Household and Temple Use), and Regional Forecast to 2033

INCENSE MARKET OVERVIEW

The global incense market size expanded rapidly  XX in 2024 and the market is projected to grow substantially XX  by 2033, exhibiting a prodigious CAGR XX during the forecast period.

The market for incense has been on a gradual uptrend due to the higher demand for products for religious and spiritual practices funeral rites, meditation, and home fragrances. However, the market is growing across the world as the countries adapting the incense for its health and relaxing side effects. Products include stick incense, cone incense, loose incense and they come in many different scents including sandalwood, jasmine and lavender. Subsequently, increased use of e-commerce has made the market even more open for the different incense products to be sold in the global market by small manufacturers.

There a few products that are popular in the incense market: sustainability and natural components are very popular among buyers, who prefer products without chemicals. First of all, new flavors and new forms of publication are meeting contemporary tendencies while avoiding extremes and at the same time, classic forms are being developed. A few concerns tend to rise from burning incense, for example, quality of air and health risks associated with burning, therefore, leading to low-smoke or smokeless incense production. The shifting preference towards incense by the young generation population along with the ever-emphasizing importance paid to Mental Health is further believed to maintain this market’s growth trends in the years to come.

COVID-19 IMPACT

Incense Industry Had a Negative Effect Due to Need for Ambiance and Peace during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

Due to covid-19 outbreak which see people focusing more on staying at home the sales of those products that create an ambiance and can relax one have greatly grown. Aromatherapeutic candles also known for developing a serene and relaxed environment rose in demand with the intention of burning for meditation, yoga and meditation. Moreover, because of the changes in people’s lifestyles due to Covid-19, people paid attention to incense products with calming effects, including lavender and sandalwood.

On the part of supply, manufacturing and shipment suspensions briefly impacted the supply and manufacturing of incense across the global market. But globalization and the expansion of the e-commerce network came to the rescue by enabling the brands to sell directly to the aggrieved consumers during these lock-Dow. Now societies are locked-down because of viral diseases. The pandemic also switched the consumer toward natural and sustainable incense because healthy buyers did not prefer chemical products.

LATEST TREND

"Artisanal Incense Products to Drive Market Growth"

There have been notable developments in the market which has the potential to boost the incense market share. Today’s consumers are eager to find fresh, individual accords that would reflect their tastes, unlike the ready-made fragrances. Big brand companies are already cashing in on this aspect by selling limited quantity handmade organic incense from techniques that have minimal environmental impact. Over the recent past, customers have, for instance, shifted to use ecological and non-chemical products and the 3D technology presents younger and environmentally conscious customers with an engaging and exciting opportunity.

INCENSE MARKET SEGMENTATION

By Type 

Based on Type, the global market can be categorized into Incense Sticks and Incense Candles.

• Incense Sticks: Bamboo dossals are slender sticks, wrapped over with fetid and aromatic substances, which when kindled emit vapor. They can also be found in religious ceremonies, praying, and as a home scent and some of the over 100 types of essential oils include sandalwood, jasmine, and patchouli.

• Incense Candles: Candle incense refers to candles with an incense feature and which release fragrance and or smoke once lit. Unlike other incense, they are smokeless and hence they can be used in small places or by people with sensitive respiratory tracts.

By Application 

Based on application, the global market can be categorized into Household and Temple Use.

• Household: Incense burning in households is mostly for aesthetic or aromatic application or for use in relaxation or meditation or for purging the room of bad odors. Examples are incense sticks, incense cones and Incense candles such as the lavender or sandalwood type.

• Temple Use: In temples, it is used ceremonially and as such signifies cleanliness, other uses include prayers, and as sacrifices to gods. There are two general types of incense: premium quality incense sticks and loose incense produced from natural products such as frankincense or myrrh.

MARKET DYNAMICS

Market dynamics include the use of and restraining elements, possibilities and stressful conditions setting forward the market conditions.    

Driving  Factors

"Home Fragrance to Boost the Market"

There are several elements inspiring the incense growth. More and more attention has been paid to the physical and mental health, and using incense as a relaxation tool, meditation and aromatherapy is one of the ways to relieve stress. Thus, calmness and mindful spots: lavender, sandalwood, frankincense, etc., can be soothing for the consumers. This is due to the current craze and demand for anything that has do with wellness… The use of incense has also grown due to even greater exposure to various cultures across the world. In western countries today, many are using incense for its therapeutic and aesthetic value raising demand in non-conventional markets.

"Mental Health Trends to Expand the Market"

Incense is slowly shifting from its use as religious items to home fragrance products owing to variety of uses such as creating favorable environment. Culturally and religiously, it has importance due to the qualities such as its capability of concealing stinks and providing longer lasting smells has made the incense common among people, especially those in the urban area, where pollution is still a challenge. In rituals, prayers and festivals aarti signifies purity, devotion and obtaining Gods blessings.

Restraining Factor

"Health Concerns to Potentially Impede Market Growth"

Incense smoke can cause respiratory problems, and has negative impacts on air quality as it releases particulate matter, carbon monoxide and volatile organic compounds, VOCs. This has led to pressures from health-oriented consumers and health authorities and a downturn of the market in some regions. The market is threatened with intense competition from other home fragrances products including scented candles, essential oil diffuser and air fresheners.

Opportunity

"Expansion into Wellness and Aromatherapy to Create Opportunity for the Product in the Market"

The increasing global trend towards wellness, and health in general provides a massive opportunity for the market to diversify into the use of incense in aromatherapy, and mental health among others. In today’s society, consumers are looking for natural methods for relieving stress, alleviating insomnia, and relaxation and incense can be marketed as an accompanying product to yoga, meditation and therapies. New product types including smokeless incense, and personalized fragrance mixes may be preferred in today’s society and health issues can also be solved. Moreover, these seven trends indicate that key account partnerships with spas, wellness retreats, and lifestyle opinion leaders can assist incense brands tap into fresh consumers.

 Challenge

"Stricter Health and Environmental Regulations Could Be a Potential Challenge for Consumers"

The research showing a correlation between incense smoke and airs quality with respiratory problems have been calling for new government laws such as restrictions on emissions and synthetic perfumes. Adherence to these standards may also lead to high production costs, especially for firms using the conventional approaches. Moreover, increasing the consumers’ awareness of these issues may help to prevent potential buyers, particularly when operating in developed countries. In order to overcome this challenge, manufacturers are required to switch to cleaner, low smoke technologies and strive to underline the sustainability of their supply and manufacturing chains and, consequently, gain consumer trust.

INCENSE MARKET REGIONAL INSIGHTS

•   North America

North America is the fastest-growing region in this market. The United States incense market has been growing exponentially owing to multiple reasons. North American market for incense remains healthy due to increasing preference towards wellness, meditation and aromatherapy. People are using incense in self-care and even beautification of the home environment. The specific request for natural, eco, and smokeless products is high, after environmental and health concerns have come to people’s attention. Key distribution points include those found in the internet sale and specialty shops, specialty shops offering a numerous variety of premium as well as artisanal incense. Producers are concentrating the development of the new scent and attractive and stylish packing to attract the consumers’ attention, as they succeed in targeting multicultural populations interested in stylish tendencies.

• Europe

In Europe, the market of incense is also affected by the trends which are significant in the region such as focus on green economy and striving towards sustainable lifestyle. The burning of incense for purposes of relaxation and to facilitate a homely atmosphere especially as is with Nordic countries and the concept of ‘hygge’. We also attribute demand to the increasing concern about spirituality in the region evidenced by practices such as yoga and meditation that originate from the eastern world. Local brands are coming up with organic and handmade incense, which finds a sweet niche market. Measures have been put in place that limit emissions into the atmosphere and product safety influences market adoption of low-smoke and natural versions.

• Asia

They are church and culturally inclined customers in Asia Pacific region which is traditionally the largest market for incense. There are many producers and consumers as well, particularly in Indian subcontinent, including India, China, and Japan especially for religious rites and ceremonies. Market is also growing continuously by the reason of urbanization and growing use of incense for home fragrance and health. Hunting for export opportunities have increase due to increase in demand for traditional Asian incense products.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Key industry players are shaping the incense marketplace through strategic innovation and market expansion. These companies are introducing advanced techniques and processes to improve the quality and performance of their offerings. They are also expanding their product lines to include specialized variations, catering to diverse customer preferences. Additionally, they are leveraging digital platforms to increase market reach and enhance distribution efficiency. By investing in research and development, optimizing supply chain operations, and exploring new regional markets, these players are driving growth and setting trends within the incense.

LIST OF TOP INCENSE COMPANIES   

• Sacred Elephant Incense [India]
• Shoyeido [Japan]
• Satya Incense [India]
• Genieco [India]
• Shrinivas Sugandhalaya LLP [India]

KEY INDUSTRY DEVELOPMENT

February 2022: Shrinivas Sugandhalaya LLP took significant strives ahead in the incense marketplace. They recently developed "Satya Super Hit Incense Sticks". One of the Satya fragrances with a very colorful cover is Satya Super Hit Incense Sticks, which has a sweet, rich, and so calming fragrance perfect for using while meditating or resting. It is widely used for its natural material and free from any chemicals that harm the health of its users.

REPORT COVERAGE

SWOT analysis is presented in this work at a high level, and helpful recommendations regarding further evolvement of the market are considered. This paper takes an opportunity to review and discuss the market segments and possible applications that have the potential to influence the market growth in the future years. The work uses both, the data regarding the modern state of the market and the information on its evolution to identify the possible development trends.

 The incense with better portability is expected to gain high growth rates due to better consumer adoption trends, increasing application areas, and more innovative product developments. Yet, there might be some problems like, for instance, the shortage of raw materials or higher prices for them However, the growing popularity of specialized offerings and tendencies towards enhancing quality foster the growth of the market. All of them are progressing through technology and innovative strategies in developments as well as in supply chain and market. Due to changes in the market environment and growing demand for variety, the incense has a promising development since it constantly develops and expands its application.