Fragrant and Long Grain Rice Market Size, Share, Growth, and Industry Analysis, By Type (Indian varieties, Pakistani varieties) by Application (Home Use, Commercial Use), and Regional Forecast to 2033

FRAGRANT AND LONG GRAIN RICE MARKET OVERVIEW

The global Fragrant and Long Grain Rice Market size was valued at approximately USD 31.35 Billion in 2024 and is projected to reach USD 32.76 Billion in 2025, growing to USD 46.58 Billion by 2033, with exhibiting CAGR of 4.5 during the forecast period.

The fragrant and lengthy-grain rice market has visible significant growth in current years due to rising patron call for top rate rice sorts recognized for his or her aroma, texture, and cooking quality. Fragrant rice, such as Basmati, Jasmine, and different specialty varieties, is prized for its unique aroma and delicate flavor, making it a staple in culinary traditions across the globe. Long-grain rice, characterized via its slim and elongated grains, is also desired for its capacity to stay separate and non-sticky after cooking, perfect for dishes like pilafs, biryanis, and stir-fries. The global call for aromatic and lengthy-grain rice is driven via elements like increasing disposable earning, evolving nutritional choices, and the growing popularity of global cuisines. As a end result, countries like India, Thailand, and Pakistan dominate the manufacturing and export of aromatic rice, particularly Basmati and Jasmine, which might be admired in both home and international markets. The market is likewise witnessing a surge in innovation, with manufacturers specializing in organic and non-GMO sorts, catering to fitness-aware clients. Moreover, the increasing foodservice sector and on line retail channels have contributed to the wider availability of these top rate rice types, making fragrant and lengthy-grain rice handy to a broader target market global.

COVID-19 IMPACT

Fragrant and long grain rice market Industry Had a Negative Effect Due to Disruptions in Supply Chains, Consumer Demand, and Production

The COVID-19 pandemic had a substantial negative impact at the fragrant and long grain rice market growth, with disruptions in worldwide supply chains, a decline in client demand, and demanding situations in manufacturing. As global borders closed and travel restrictions were enforced, rice exporters confronted delays in shipments and logistics, leading to shortages in positive markets and multiplied costs. The supply chain disruptions affected each the availability and affordability of rice, especially in countries reliant on imports.

Consumer call for additionally shifted at some point of the pandemic, with economic uncertainty and changes in food intake patterns. While staple meals like rice remained in demand, the closure of restaurants and a decline within the foodservice region caused a reduction in top class rice types along with Basmati and Jasmine, which are frequently used in better-quit culinary arrangements. Additionally, the monetary downturn affected purchaser buying energy, leading to a preference for greater cheap rice alternatives. The pandemic additionally posed challenges to rice manufacturing in key growing areas due to exertions shortages, limited motion, and difficulties in retaining agricultural operations underneath lockdowns. These factors collectively contributed to deliver shortages, charge fluctuations, and a slowdown in market growth, temporarily dampening the fragrant and long-grain rice zone.

LATEST TREND

"Organic and Sustainably Sourced Fragrant Drive Market Growth"

A key trend emerging within the fragrant and long-grain rice market is the rising patron desire for organic and sustainably sourced rice types. As fitness-conscious and environmentally aware clients an increasing number of seek products that align with their values, there's a noticeable shift in the direction of natural, non-GMO, and green rice options. This demand is driven by means of developing attention of the environmental impact of conventional farming practices, inclusive of the usage of pesticides and dangerous fertilizers. Producers are responding to this call for by way of imparting rice types that are certified organic or cultivated the use of sustainable farming practices, such as decreased water utilization and progressed soil fitness. These efforts appeal now not most effective to health-targeted purchasers however additionally to the ones inquisitive about supporting agricultural practices that promote biodiversity and decrease carbon footprints. This trend has been especially strong in markets like North America and Europe, wherein purchasers are willing to pay a top class for merchandise which are licensed organic or sustainably sourced. In India, a leading manufacturer of aromatic rice, the push toward sustainability is likewise gaining momentum as neighborhood farmers adopt extra eco-friendly practices. As a result, the market for organic and sustainably sourced fragrant and long-grain rice continues to amplify, making it a noteworthy fashion within the worldwide rice industry.

FRAGRANT AND LONG GRAIN RICE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized in to Indian varieties, Pakistani varieties

• Indian Varieties: Basmati Rice known for its lengthy grains, fragrant fragrance, and fluffy texture, Basmati rice is a staple in Indian delicacies, specially in biryanis and pilafs. It is typically grown within the northern areas, such as Punjab, Haryana, and Uttar Pradesh. Basmati rice is exported globally and is often considered a top rate rice variety. Sona masuri is a medium-grain rice range with a mild perfume and tender texture, commonly grown in Andhra Pradesh and Karnataka. It is widely used in South Indian cuisine for dishes like dosa, idli, and rice-based totally meals. It is considered a healthier alternative because of its lower starch content.

• Pakistani Varieties: Pakistan is one in all the most important producers of Basmati rice, known for its distinct aroma and lengthy, narrow grains. Grown in regions like Punjab, this variety is prized for its nice texture, making it a famous choice in both local and international markets. It is extensively used for biryanis, pilafs, and other forte dishes. Super Basmati is a brilliant type of Basmati rice grown in Pakistan, presenting longer grains and a stronger aroma than ordinary Basmati. It is particularly valued for its consistency, aroma, and potential to live fluffy after cooking. This rice is mostly utilized in top class rice dishes and is favored for its aromatic characteristics.

By Application

Based on Application, the global market can be categorized into Home Use, Commercial Use

• Home Use: Basmati rice is a popular preference for home cooking because of its long grains, aromatic aroma, and fluffy texture. It is generally used for special own family meals, including biryanis, pilafs, and plain steamed rice. The rice’s capability to remain separate and non-sticky makes it perfect for a lot of domestic-cooked dishes. Sona Masuri rice is broadly preferred in houses for its soft texture and slight fragrance, making it ideal for normal food like curries, sambar, and rice-primarily based dishes. This medium-grain rice is easy to cook dinner and often utilized in South Indian homes. Its lower starch content material additionally makes it a more fit choice for normal intake.

• Commercial Use: Basmati rice is widely used in the foodservice industry, such as eating places, resorts, and catering offerings. Its lengthy grains and great aroma make it perfect for excessive-quit dishes like biryanis, pilafs, and rice-based totally meals. It is also a key export product in worldwide markets because of its top class excellent. Super Basmati rice is favored in the business sector for its advanced aroma, lengthy grain duration, and consistency. It is used in massive-scale meals operations inclusive of bulk cooking for motels, weddings, and catering events. Its high nice makes it appropriate for premium rice dishes that require a visually appealing and fragrant product. IRRI-6 rice is extensively used inside the industrial quarter because of its affordability and flexibility. It is usually utilized in massive-scale food production, including institutional kitchens, restaurants, and mass feeding packages. While no longer as aromatic as top rate types, its affordability and suitable texture make it a pass-to alternative for normal rice-based totally meals.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Increasing Consumer Demand for Premium Rice Varieties to Boost the Market"

One of the primary driving factors of the fragrant and lengthy-grain rice market is the developing patron desire for top class rice types, such as Basmati and Jasmine. Consumers global are getting more health-aware and discerning about the exceptional of the food they consume, seeking out rice that gives advanced taste, texture, and nutritional advantages. The unique aroma, long grain, and fluffy texture of aromatic rice types raise the dining experience, making them extraordinarily appropriate for both normal food and unique activities. Additionally, the growing recognition of international cuisines, mainly Indian, Middle Eastern, and Asian, has spurred demand for these rice varieties. As a result, the market for aromatic and lengthy-grain rice maintains to amplify, with consumers willing to pay a premium for remarkable, aromatic rice merchandise that provide both fitness advantages and culinary attraction.

"Expansion of Global Foodservice and Hospitality Sectors to Expand the Market"

The fast growth of the global foodservice and hospitality sectors is some other key driving element for the aromatic and lengthy-grain rice market. Hotels, eating places, and catering offerings choose using super, aromatic rice varieties like Basmati and Jasmine for his or her top class offerings. These types are regarded for his or her ability to enhance the taste and presentation of dishes such as biryanis, pilafs, and rice bowls, making them noticeably trendy in commercial kitchens. As the global foodservice industry maintains to grow, pushed with the aid of urbanization, increasing disposable earning, and the growing call for diverse culinary studies, the intake of aromatic and lengthy-grain rice in restaurants, catering offerings, and institutional kitchens is anticipated to upward thrust. This trend in addition boosts the market, as foodservice companies prioritize sourcing premium rice for their offerings to fulfill the expectancies of excellent-aware customers.

Restraining Factor

"Emergence of Organic and Sustainable Varieties Restraining Concerns Potentially Impede Market Growth"

The growing call for for organic and sustainably sourced fragrant and lengthy-grain rice has created new opportunities in the market. Consumers are increasingly more seeking rice that aligns with health and environmental values, prompting producers to innovate and offer licensed natural and green options. This shift has endorsed the adoption of sustainable farming practices, including decreased pesticide use and water-green cultivation techniques. As global cognizance of environmental troubles rises, this fashion is anticipated to force increase inside the market, imparting producers the chance to tap into a new segment of eco-aware clients and meet evolving demand.

Opportunity

"Rising Focus on Sustainable Agriculture Creates New Opportunity is inside the Market"

The growing emphasis on sustainable agriculture is unlocking new possibilities inside the fragrant and long grain rice market. Farmers and enterprise stakeholders are increasingly more in search of green and biodegradable anticaking solutions to align with environmental rules and consumer call for inexperienced farming practices. This shift encourages producers to innovate and broaden sustainable products that keep fertilizer pleasant whilst minimizing ecological impact. Additionally, expanding agricultural sports in rising economies and advancements in precision farming techniques similarly increase the demand for specialised anticaking agents. These tendencies present giant increase potentialities, especially for groups supplying tailor-made, environmentally accountable answers for various agricultural wishes.

Challenge

"Supply Chain Disruptions and Labor Shortages Concerns Could Be a Potential Challenge for Consumers"

One of the giant challenges going through the fragrant and lengthy-grain rice market is deliver chain disruptions, in particular due to hard work shortages and logistical bottlenecks. The COVID-19 pandemic and ongoing geopolitical tensions have brought about delays in transport, elevated transportation costs, and exertions shortages in key manufacturing areas. These disruptions affect each the supply and price of rice, in particular for top class types like Basmati and Jasmine. Additionally, fluctuating gasoline charges and change restrictions in addition complicate the efficient movement of rice across borders, hindering market increase and growing price instability in global markets.

REGIONAL INSIGHTS

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• North America

North America plays a dominant function inside the fragrant and long grain rice market share because of its giant demand for premium rice types, including Basmati and Jasmine. The place's various patron base and developing choice for global cuisines drive the need for remarkable rice. Additionally, the expansion of retail and foodservice sectors, together with growing cognizance approximately healthy ingesting, boosts rice intake. Major rice importers like the U.S. And Canada make contributions appreciably to market increase, with a strong demand for aromatic rice merchandise. North America's strategic distribution networks similarly assist the market's reach.

In the U.S., the call for top rate fragrant rice sorts like Basmati has grown significantly, fueled through the multicultural population. The U.S. Is one among the biggest importers of Basmati rice globally, driving market enlargement.

• Europe

Europe performs a massive and growing role inside the aromatic and long-grain rice market, driven by means of an increasing preference for premium rice sorts which includes Basmati and Jasmine. As European consumers come to be extra numerous and fitness-aware, the call for for high-quality, fragrant rice has surged, particularly in countries like the UK, Germany, and France. These regions have seen a upward thrust inside the recognition of international cuisines, where aromatic rice sorts are essential elements, in particular in dishes like biryanis, pilafs, and fried rice. The increasing trend closer to organic and sustainably sourced rice has additionally contributed to market increase, as European purchasers are inclined to pay a top class for rice that aligns with their fitness and environmental values. Additionally, Europe’s properly-evolved retail and foodservice sectors similarly assist the demand for fragrant and long-grain rice, with supermarkets and restaurants incorporating these top class types into their offerings, making Europe a key market for global rice exporters.

• Asia

Asia plays a dominant role within the fragrant and lengthy-grain rice market, as it is both the biggest producer and purchaser of rice globally, specially sorts like Basmati and Jasmine. Countries along with India, Pakistan, Thailand, and Vietnam are foremost exporters of top class fragrant rice to worldwide markets. In addition to meeting home demand, these nations deliver fragrant rice to regions like North America, Europe, and the Middle East. Within Asia, aromatic and long-grain rice is quintessential to local cuisines, including biryanis, stir-fries, and sushi, driving constant demand. The region additionally blessings from a deep agricultural way of life, with great areas committed to cultivating rice, specifically fragrant types. Moreover, with increasing urbanization and growing disposable earning in international locations like China and India, the intake of top class rice varieties is growing. The developing trend of health-conscious eating, with a focus on natural and sustainable rice, similarly contributes to Asia’s main position within the global rice market.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Key enterprise gamers inside the aromatic and lengthy-grain rice market consist of KRBL Ltd., a main Indian manufacturer of Basmati rice, and LT Foods Ltd., which owns the well-known logo "Daawat." Kohinoor Foods Ltd., any other primary Indian player, is identified for its top rate Basmati rice. Tilda, a UK-based brand, is famend for its Jasmine and Basmati rice. Amar Singh Chawalwala and DUNAR also make a contribution notably to the market with their super rice products. Parboiled Rice Company, Golden Foods, and R.S. Mills are extra key players serving both domestic and global rice markets.

LIST OF TOP FRAGRANT AND LONG GRAIN RICE MARKET COMPANIES

• KRBL Ltd (India)
• LT Foods Ltd (India)
• Kohinoor Foods Ltd (India)
• Lakshmi Group (India)
• Pari India (India)
• DUNAR (India)
• Amar Singh Chawalwala (India)
• Golden Foods (India)
• R.S.Mills (India)
• Tilda (U.K)

KEY INDUSTRY DEVELOPMENTS

November 2018: whilst KRBL Ltd., one of India’s main manufacturers of Basmati rice, introduced its plans to make bigger production ability by means of investing in brand new processing flowers. This enlargement pursuits to meet growing worldwide call for for Basmati rice, especially in North America and Europe. The organization plans to comprise advanced generation for better milling and packaging to enhance performance and product nice.

Tilda, a UK-primarily based rice logo, released a brand new line of organic Jasmine rice, responding to the growing customer demand for sustainably sourced, eco-friendly rice. This pass aligns with the growing fashion of fitness-conscious and environmentally aware ingesting conduct, especially in European markets. flagship brand "Daawat," elevated its international attain by growing its presence in rising markets together with Africa and the Middle East in October 2024, strengthening its market proportion.

REPORT COVERAGE

The aromatic and long-grain rice market is experiencing tremendous boom because of growing consumer call for for premium, fragrant rice types along with Basmati and Jasmine. Factors like globalization, evolving meals choices, and the upward thrust in fitness-aware ingesting are riding this call for, specially in areas like North America, Europe, and Asia. The market is further bolstered by the expansion of the foodservice area, which increasingly more consists of aromatic rice types of their services, from restaurants to large-scale catering services. In addition, patron hobby in organic and sustainably sourced rice is growing, imparting new opportunities for producers to cater to the eco-conscious section. The adoption of environmentally friendly farming practices and organic certifications is turning into a key differentiator within the market. However, the market additionally faces demanding situations, together with deliver chain disruptions, fluctuating rice fees because of environmental elements, and opposition from other rice sorts. Volatility in manufacturing, specially in foremost developing areas like India and Pakistan, can cause price instability and have an effect on availability. Overall, the fragrant and long-grain rice market is poised for persisted expansion, pushed by means of rising consumer possibilities for premium rice varieties and increasing international call for, even though it need to navigate challenges related to manufacturing and logistics to keep regular boom.