Cooking Class Market Size, Share, Growth, and Industry Analysis, By Type (In-Person Cooking Classes & Online Cooking Classes), By Application (Enterprise & Personal), and Regional Forecast to 2033

COOKING CLASS MARKET OVERVIEW

The global Cooking Class Market size was valued at approximately USD 220 million in 2024 and is projected to reach USD 243.7 Million in 2025, growing to USD 537.9 Million by 2033, with exhibiting CAGR of 10.4% during the forecast period.

The cooking class market caters to those people who want to improve their cooking proficiency, try out new recipes, or become a professional or amateur chef. Cooking classes offer hands-on experiences guided by professional chefs or instructors, covering techniques, recipes, and food presentation. The market serves a wide audience, from beginners to advanced learners, and includes in-person and online formats. Two trends that have boosted the product’s popularity are interest in healthy nutrition and in the cuisine of various countries. This sort of dynamic market fuels creativity and skills in the culinary productions and improvements in the kitchen.

COVID-19 IMPACT

Cooking Class Industry Had a Positive Effect Due to Increased Interest in Online and Virtual Cooking Classes in Home Isolation during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The pandemic benefited the cooking class market as people remained more at home, and that drove increased interest in, among others, culinary and baking classes. Online cooking classes became overwhelming for people, and people could learn from the comfort of their homes, which was convenient for everyone. Platforms changed by offering modified online meetings along with creators catering to various niches of food expertise. This, in a way, not only enhanced the size of the market but also created ways for workers to make money off of their fields online. Their cooking and experimenting services at their homes also continue to further fuel the market growth trend.

LATEST TREND

"Online classes drive market growth through accessibility and innovation"

The cooking class market has such trends as online classes, unique-food-focused cooking classes and courses, and custom culinary courses. Among the promising directions, we can identify the teaching of cooking classes on the Internet, which started recently due to the Covid-19 pandemic and remains actively developed. These classes are flexible and affordable to many, as they are taken from the comfort of home at one’s own pace. Interventions made in platforms are including product interaction, real-time question-and-answer sessions, and more diverse cuisine offerings from around the world. This trend has opened up choices and augmented the market’s coverage.

COOKING CLASS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into In-Person Cooking Classes & Online Cooking Classes

• In-Person Cooking Classes: In-Person Cooking Classes afford practical ones that must involve real participation where the clients are trained by professional chefs. Learning activities that are most suitable for pragmatic learning include classes, as learners may easily get feedback. Many of them consist of group work so that participants are able to have an interaction with other members of a group. Face-to-face lessons are usually conducted in culinary schools, restaurants, or specialized studios, letting students use professional equipment. Nonetheless, they are still preferred by many due to their features—people touch and the atmosphere that welcomes all.

• Online Cooking Classes: Online cooking classes have been favoured for this reason because they afford participants the chance to learn from wherever they are. These classes are available for various levels of ability and passion and can be in live sessions or recordings. It also may contain the additional features such as the live question-and-answer sections or social media groups to provide further assistance. Open skies’ characteristics of cuisines and techniques found on the internet make it more attractive to the global society. This has been because of factors such as advancement in technology as well as the ever-increasing market for flexible learning models.

By Application

Based on application, the global market can be categorized into Enterprise & Personal

• Enterprise: Corporate cooking classes are organized for working groups and business companies as a tool for creating effective teams. Since each of these classes encourages group work, the students are able to practice collaboration, creativity, and communication, most probably because teams are expected to work together to prepare meals. A number of organizations make use of cooking classes as a method for building staff team spirit and delivering effective training. They can be conducted physically—offline and online, depending on the convenience of the corporate calendars and tastes. This application is becoming popular, especially when organizations are embracing the health of their employees and competing for the best unique team-building activity.

• Personal: The personal classes for cooking are aimed at people who need preparation of meals or who want to prepare meals as a hobby. These classes come in the format that is favourite for the participant and amenable to time, level of skill, and diet restrictions. They can be carried out with an individual, with a few, or even in large numbers and may be in person or via the virtual platform. Personal cooking classes are beneficial to learners in the sense that the learner gets one-on-one attention from the instructors. As such, this segment is suitable for all classes of consumers, from novices to professionals who need specific culinary skills.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Passion for healthy eating drives market growth globally"

One of the key factors that controls the Cooking Class Market Growth is passion for learning and cooking skills in terms of healthy eating. Due to increased concern about diet, many people want to learn how to cook healthy from scratch, therefore fuelling the demand for cooking classes. These classes show how to prepare meals that are healthy, satisfying, tasty, nutritious, and properly portioned for different diets: vegetarian, gluten-free, or low-carb. Such a trend is only being pushed more by food shows, social media personalities, as well as chefs. Because of this improving knowledge, cooking is turned into a joyful and necessary living activity for numerous individuals.

"Online platforms revolutionized accessibility, boosting market growth significantly"

The vast availability of online platforms dramatically revolutionized the cooking class market and made the classes more accessible and convenient. Virtual classes made it possible for people all over the world to learn from professionally trained chefs without any geographic limits. Thus, live and recorded broadcasts increased the range of the market with more options for a flexible learning schedule. Furthermore, innovative features such as live Q&A sessions and community forums complement the online learning experience. Such transitioning to a digital teaching format greatly influences the growth and innovation in the market.

Restraining Factor

"High costs limit accessibility, restraining market growth potential"

A restraining factor of the Cooking Class Market is the underlying expensive nature of professional classes, making it practically impossible for budget-conscious consumers. And expert instructors, specialty ingredients, and the typical access professional kitchens have made prices for in-person classes to shoot up steeply. While online classes are accessible and even cheaper, high-end or niche courses still demand high prices. However, pricing remains a barrier to certain demographics, limiting the overall market potential. Affordability is necessary to broaden the market reach.

Opportunity

"Culinary tourism drives market growth through cultural food experiences"

One potential for expansion within the cooking class market is that of culinary tourism, where travellers want to experience cooking classes. A good number of people traveling on holidays have an interest in discovering the food culture and techniques in the places they visit. Such travel agencies, along with the culinary schools, can benefit from the market by providing local cooking classes. Due to these activities, they prepare and offer delicious foods with enhanced experiences for food lovers and culture hoppers; this creates a market that is hungry for culinary learning. This trend enables the market to open new and wealthy areas for investment.

Challenge

"Free online content challenges market growth by reducing demand"

The major threat includes the competition from the free and readily available informal sources, such as YouTube videos, food blogs, and food bloggers. From the respondents’ responses, most of the consumers who aspire to acquire cooking talents prefer easily approachable online content sources, which are also mostly provided free of charge. These options are easy for the newcomers and therefore make paid classes seem less valuable. It is therefore clear that paid classes must exercise measured differentiation by quality, uniqueness, and guidance.

COOKING CLASS MARKET REGIONAL INSIGHTS

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• North America

North America drives market growth with diverse culinary culture

North America leads the Cooking Class Market Share due to its vivid culinary culture and increasing appetite for diverse experiences with cooking. Many practicing chefs, culinary schools, and several online platforms provide quality courses to the inhabitants of the region. With regard to the countries of North America, the United States is held to have become the powerhouse, with the drive for cooking education on the part of both aficionados and consumers in the field being extremely strong. The United States Cooking Class Market has thrived on its diverse population and strong interest in food culture, leading to booming demand for any possible in-person or online class offer in the entire country.

• Europe

Europe's culinary heritage and sustainability drive market growth

Europe has significantly contributed to the cooking class market because it has rich culinary heritage and a variety of regional cuisines. Due to these traditional features, Italy, France, and Spain attract people to these countries to experience direct contact with the culinary arts. A lot of the continent's most reputable culinary schools and renowned chefs are based near those markets. In this trend, local and international food courses continued to see a growth in demand. Europe's focus on using organic and sustainable techniques in cooking has even introduced a renewed demand in several culinary styles and courses.

• Asia

Asia's culinary diversity and e-learning platforms drive market growth

Asia's participation comes through the culinary adventure of rich, varied, and sumptuous basic culinary heritage that invites both residents and global tourists. Here regions like Japan, Thailand, and India offer diverse and peculiar forms of cooking experiences, with the highly enthusiastic regional, specific, and street foods. Additionally, food conscious use and traditional cooking have led to an increase in assigned audience to cooking classes. Furthermore, the growth of e-learning platforms makes such cooking education possible for keener audiences. All of these factors add up to the rapid expansion of the market in that region.

KEY INDUSTRY PLAYERS

"Key players' innovative offerings and collaborations drive market growth"

Key players in the industry shape the cooking class market, and that, in combination, provides innovative and diverse learning experiences to offer in-person and online modules. Several reputable culinary schools, chefs, and online platforms make cooking education broader worldwide. They run courses specializing in regional cuisines, health-conscious cooking, or professional training in culinary arts. On one hand, the provision of guest classes, visiting chefs, culinary events, and collaborations with food brands would speed enhancement of the market. Such players address multiple skill learning demands of cooking as well.

LIST OF TOP COOKING CLASS COMPANIES

• Paul Bradford Sugarcraft School (Scotland)
• Baltimore Chef Shop (U.S.)
• THE CHEF & THE DISH, INC. (Canada)
• Traeger Shop Class (U.S.)
• Sur La Table (Online) (U.S.)
• Craftsy (U.S.)
• Delish (U.S.)
• MasterClass (U.S.)

KEY INDUSTRY DEVELOPMENTS

August, 2024: Sydney’s Kafe Kooks, which has already created such recipes, started offering a weekly roti masterclass for $60 per head, which includes a five-recipe dinner. The classes grew in popularity so that they were previously sold out up until November, with so many people on the waiting list. In the same year, Barangaroo’s Bottega Coco was to offer guests a pasta-making experience for $118, which includes a banquet and a glass of sparkling wine. These spectra created extra revenue sources for restaurants and offered consumers terrific and cheap dining experiences.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.